Skip to content

Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: Buenos Aires, Argentina; Mendoza, Argentina
  • Program Terms: Summer
  • Homepage: Click to visit
  • Budget Sheets: Summer
  • This program is currently not accepting applications.
Fact Sheet:
Program Description:
Argentina: Marketing
Designed for all Poole majors and minors, this Maymester program introduces students to the broad field of marketing while also exploring in depth how marketing and business is done in Argentina. While living and studying in downtown Buenos Aires, students experience the city’s culture, a combination of European inspiration and Latin American heritage, by touring the city's major sights, participating in tango lessons, and tasting the local cuisine. Beyond Buenos Aires, students learn about the rich cowboy history of rural Argentina by visiting an authentic Argentina estancia (ranch). Students also take a weekend excursion to Mendoza, the wine region of the country to see how marketing is used in these businesses. 

Through guest lectures by faculty from the Universidad de San Andres and visits to international corporations in Buenos Aires, students explore how a variety of companies use marketing within their business strategies from both a local and international perspective. Students will learn the basics of marketing with an emphasis on the four P's - product, place, price and promotion. In the Doing Business Globally course, students will assess how marketing and other aspects of business in Argentina are influenced by the cultural, historical, political and legal context of the country.

  • Courses
    • BUS 360: Marketing Methods
    • M 380: Doing Business in Argentina
  • NC State Program Cost
    • $4,100
    • See Budget Sheet for total estimated cost of attendance
  • Program Dates
    • May 9 - June 1, 2019
  • Locations
    • Buenos Aires
    • Visit to Mendoza
  • Contact
  • Eligibility
    • 2.5+ GPA
    • Not on active disciplinary probation
    • Not on Academic Integrity Probation currently or during the prior semester
    • Prerequisite: MIE 201
    • Application preference will be given to business majors with a declared marketing concentration, followed by other Poole College of Management majors and minors, respectively. Additional spaces will be available to any other NC State students, as available.
Students will live in shared apartments in a neighborhood in Buenos Aires. Participants will commute to the downtown classroom of Universidad de San Andres.

A passport valid for at least 6 months after arrival is required for international travel.

Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer 2019 02/15/2019
Rolling Admission 05/09/2019 05/31/2019

** Indicates rolling admission application process. Students will be notified of acceptance in 2 to 4 weeks.

Indicates that deadline has passed

This program is currently not accepting applications.